Kumamoto Prefecture is pinning its hopes for a post-pandemic recovery in tourism on its famous mascot — the wide-eyed black bear called Kumamon.
The cuddly character has gained worldwide fame since he debuted as a promotional mascot for the prefecture in 2010. Now authorities are developing bear-themed attractions across the region, betting they will spur an influx of overseas visitors when some of the world’s strictest border restrictions ease.
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