The Dubrovnik Tourist Board and the Representative Office of the Croatian Tourist Board in the USA jointly participated and presented the Croatian tourist offer and the offer of the city of Dubrovnik at one of the most significant tourist events on the American continent, Virtuoso Travel Week, which gathers representatives of the most influential tourist entities specializing in luxury and experiential travel.
Virtuoso Travel Week took place from August 13 to 19 and brought together 5,000 top luxury travel professionals, travel consultants and intermediaries, representatives of hotels and resorts, airlines, cruise companies, travel agencies, tour operators and tourist boards from around 100 countries, and over 180,000 meetings were held.
The Dubrovnik Tourist Board presented the tourist offer of Dubrovnik at numerous meetings with representatives of tourist entities specializing in luxury travel from the USA, Canada, Latin America, Australia and New Zealand, and Europe.
At a meeting with the management of Virtuoso, the director of the Dubrovnik Tourist Board, Miro Drašković, agreed that the tourist board will become one of the 2,200 prestigious partners of Virtuoso. Virtuoso represents a network of the best American travel agencies specializing in luxury travel, whose main goal is to offer clients carefully planned and unforgettable trips, which counts more than 20,000 consultants worldwide and includes more than 2,200 partners, including top hotels and resorts, tour operators, airlines and agencies.
American tourists are constantly in second place in terms of the number of tourists in Dubrovnik, and United Airlines connects Dubrovnik with the USA with a direct flight from Newark four times a week, the USA market is extremely important for Dubrovnik, and it is very important to maintain visibility and targeted promotion of Dubrovnik as desirable tourist destinations.