Bulgaria is teaming up with other Balkan countries to encourage multi-country trips.
ADVERTISEMENTA rustic on the centre of ancient civilisations, whose historic sites sit amongst world-ranked Black Sea coastlines and snow-capped World Cup ski resorts, Bulgaria packs numerous tourism attractions into its compact 111,000 square kilometres.
And it’s set to change into an excellent more accessible and value-for-money destination.
In line with Minister of Tourism Evtim Miloshev, one word that describes Bulgaria’s tourism offering is variety. “Our country combines ancient history, tradition, lifestyle, customs and lots of contemporary opportunities for rest and entertainment.”
To make sure more visitors can enjoy its abundant sites and experiences, Bulgaria is working on more flight connections and hopes to team up with neighbouring countries to supply an all-in-one Balkans travel experience.
Bulgaria: 4 seasons and a year-round stack of destinations
In a rustic that experiences all 4 seasons, there’s plenty for travellers to get stuck into year-round.
Bulgaria’s summer hotspots are found along its famed Black Beach, where people beeline to the stretch of sun-kissed sandy beaches.
The country’s most famous seaside destination is the buzzing resort strip of Sunny Beach, ranked 84th most tasty beach in the highest 100 worldwide. “That is a world rating of experts in the realm of tourism and great recognition for Sunny Beach,” says Miloshev.
Golden Sands Beach, on the Black Beach’s northern fringe, is backed by a forested nature park. The nearby Thracian Cliffs area is the golfing centre, home to the famed 18-hole course designed by international golfer Gary Player.
Bulgaria can also be a snow-laden playground for winter sports enthusiasts. Visitors can take to the slopes in several mountain ski resorts within the southwest of the country, like Borovets and Bansko, the hosts of competitions just like the World Cup in alpine skiing and snowboarding. Beginner skiers will like Pamporovo, home to the country’s longest green ski slope.
Bulgaria is a growing health and wellness tourism destination with its ancient town set spa and wellness resorts, visitors can submerge within the thermal mineral spring waters. Like within the sunny town of Hisarya, or Pavel Banya known for its Roman archaeological excavations, and Velingrad often known as the ‘Balkan capital of spa and wellness’.
Discover Bulgaria’s roots in ancient cities and landmarks
Bulgaria’s history spans millennia with towns and cities open-air museums of the past. Experience Hellenic, Roman and Byzantine Empire eras in the traditional cities of Sozopol, the UNESCO Heritage Site Nessebar, and Veliko Tarnovo, the capital of the Second Bulgarian Kingdom that brims with hilltop medieval fortresses and historic cobblestone streets.
Within the Valley of the Thracian Kings, marvel on the frescoed tombs and chambers of ancient dynasties or visit the Rose Valley, famous for its production of high-quality rose oil utilized in perfumery or bask in the tastes of Bulgaria’s vineyards and wineries.
Other than the capital, Sofia, the second-largest city, Plovdiv has a remarkable history that places it as Europe’s oldest repeatedly inhabited city.
“For 8,000 years, there was life in town, and it isn’t a legend,” says Miloshev.
What’s latest in Bulgaria in 2025?
Looking ahead, Bulgaria is specializing in improving the standard of its tourism services to make sure a sustainable experience for visitors while not negatively impacting the country’s wealthy cultural and historical heritage.
ADVERTISEMENTBulgaria is working on increasing air connectivity and attracting visitors from long-haul destinations, particularly within the Far East and the Americas.
One among the country’s latest initiatives is “to present to the world an integrated tourist product: Destination Balkans,” explains Miloshev, believing that a united Balkans brand might be more of a selling point.
By collaborating with neighbouring countries, Bulgaria goals to create an integrated travel experience highlighting the Balkan region’s wealthy history, culture, and natural beauty in order that visitors can travel to multiple country on a single trip.
Despite its growing tourism offerings, Miloshev explains how the country stays rooted within the culture of Bulgarian hospitality, perfect for the curious traveller and particularly for those wanting to taste local cuisine and Bulgarian wine.
ADVERTISEMENT“Now we have been on the crossroads of all major civilisations and learned to be hospitable and welcoming. Because of this Bulgaria, as a rustic and a reputation, has existed for 13 centuries.”
