“The UNWTO-ETC DataLab network represents an innovative and collaborative way to grow the competitiveness of countries through market intelligence. This will help tourism organizations to be better prepared in light of an increasingly digitalized and data-driven sector,” says Zoritsa Urosevic, UNWTO Executive Director.
“By fostering knowledge sharing through the UNWTO-ETC DataLab initiative we will provide a platform for destinations to collaborate and build collective knowledge, which is crucial, especially in times of challenges. We trust this initiative will help our members minimize risks and increase competitiveness to build a tourism sector that is more resilient, innovative and sustainable in the years to come”, stated Eduardo Santander, Executive Director at ETC, at the network’s launch.
Filling the data gap
Market intelligence has become paramount to accelerate tourism’s sustainable recovery from the Covid-19 crisis, understand current and future trends, and make informed decisions. At the same time, there is a need to address data gaps, support the development of new digital tools and improve access to real-time data. According to a recent survey carried out by UNWTO and ETC on data needs and use, issues related to data access, cost and skills appeared to be some of the major constraints faced by NTOs and NTAs across Europe. In this regard, “the network will explore ways to better understand the current data requirements, enhance knowledge and strengthen capacity by learning from each other”, indicated Sandra Carvão, Director of UNWTO Tourism Market Intelligence and Competitiveness.
Enhanced collaboration
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About The World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations specialized agency fostering tourism as a vehicle for equal, inclusive and sustainable development. Working with its Member States, international organizations and the private sector, UNWTO promotes safe and seamless travel for all. UNWTO also works to make tourism the foundation of trust and international cooperation and a central pillar of recovery. As part of the wider UN system, UNWTO is at the forefront of global efforts to achieve the 2030 Agenda for Sustainable Development, including through its ability to create decent jobs, promote equality and preserve natural and cultural heritage.
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