Levi’s® SM North EDSA
Heritage brand Levi’s® today expands its Asia footprint with its certainly one of its largest stores within the Philippines, situated at SM North EDSA, marking one other milestone in Levi’s® direct-to-consumer expansion strategy in Asia. Slated to be a one-stop shopping destination for denim enthusiasts, the brand new store features Levi’s® NextGen store concept and boasts LED-powered digital features resembling an illuminated entry archway and in-store panels streaming interactive content. With the NextGen store concept, Levi’s® SM North EDSA is ready to deliver the fullest expression of the brand through a novel and immersive experience where shoppers can discover, purchase, and customize Levi’s® products to their very own authentic self-expression and private style.
The shop will carry probably the most comprehensive number of Levi’s® products inside the Philippines – from its iconic 501® line, to its classic Trucker jackets. Along with recent spaces that enhance the shopping experience resembling a method lounge, elevated fitting rooms, and personalized shopping guidance from in-store Levi’s® experts, the brand new store also houses the Levi’s® Tailor Shop, an alteration, restoration, and customization station helmed by expert tailoring professionals. The Tailor Shop gives shoppers the chance to personalize their purchases. With self-expression being key for today’s consumers, customers have the choice to customize their Levi’s® apparel to suit their taste and expression, whether through embroidery, patches, pins, fabric paneling, or more. The Tailor Shop unlocks a myriad of personalization options for shoppers, whether or not they wish to elevate a newly-purchased piece, or refresh an existing one of their closet.
Said Charisse Chua, Country Manager, Levi Strauss & Co. Philippines “We’re pleased to open certainly one of the biggest Levi’s® NextGen stores within the Philippines at SM North EDSA, with the goal of delivering a one-stop, immersive, high-quality shopping experience that can resonate with fans of Levi’s® – each recent and existing.”
“This store is emblematic of our commitment to bringing quality retail experiences and services to our customers, especially as we proceed to expand our retail footprint on this country. Along with offering the widest range of Levi’s® products within the Philippines, the shop will offer customization services through our Tailor Shop – a nod to customers trying to make their Levi’s® pieces truly one-of-a-kind, and truly their very own.”
“As a longtime partner of Levi’s®, we’re proud to bring its largest store within the Philippines to life here at SM North EDSA,” said Jeffrey Lo, Senior Vice President and Business Unit Head of SM Retail, certainly one of Levi’s® franchise partners within the Philippines. “We remain committed to delivering top-notch products to savvy consumers within the Philippines. As certainly one of the biggest malls within the country, SM North EDSA is the best home for this store, serving as an excellent location where Levi’s® can proceed to cater to the evolving needs of the trendy Filipino shopper.”
The opening of the SM North EDSA store is one more milestone symbolizing Levi’s® commitment to Asia and its expansion inside the region, in addition to its direct-to-consumer strategy of delivering high-quality apparel to customers right where they shop. Because the brand focuses on making its stores premium destinations delivering premium shopping experiences to its customers across the globe, it continues to diversify its business across geographies, apparel categories, and distribution channels, all in service of bringing well-made, timeless apparel to its customers.
Explore and express your personal style if you visit the brand new Levi’s store situated at 2nd Level, City Center, SM City North EDSA.
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