PHITEX 2023 Cebu
The Philippine Travel Exchange (PHITEX) 2023, the country’s premier government-organized travel trade event organized by the Tourism Promotions Board (TPB) Philippines, makes a triumphant return to Cebu City after 16 years. The event goals to present the Philippines’ finest tourism attractions, establishments, services, and products to a world audience.
The theme for this yr’s edition is centered on sustainability within the age of the Web of Things (IoT), highlighting the country’s digitalization and sustainability efforts to satisfy global demands. Furthermore, PHITEX functions as an modern knowledge-sharing platform. Through its PEPTalk module, PHITEX provides a priceless educational experience to local stakeholders and academia members in the sector of tourism, offering insights into the most recent advancements in IoT, data privacy, and circular economies.
“We’re standing on the crossroads of a digital revolution, where the Web of Things or IoT, guarantees to reshape our world. As we navigate this transformative wave, the tourism industry must stand ready. Our task is just not only to embrace this digital evolution but in addition to champion the harmonious coexistence of tradition and modernization. This delicate balance is an expertise we, as custodians of our vibrant cultural heritage, must skillfully achieve,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.
PHITEX will begin on September 19 with the PHITEX Educational Program (PEP) Talk. This learning opportunity will feature discussions anchored on this yr’s theme, “Tourism Sustainability within the Era of IoT.” Distinguished speakers, including Maria Raisa Ysaac-Orbon, Chief Marketing Officer of Packetworx Inc.; Maricel Gatchalian-Badilla, PhD., Associate Professor of UP Asian Institute of Tourism; Atty. Francis Euston R. Acero, Vice President and Data Privacy Officer of Meralco; Barry Lim, Senior Director, Public Sector & Government Practice, Frost and Sullivan-Singapore; Geoff Andres, Property President of the City of Dreams Manila; and Dawn Mendoza, Program Manager of the Philippine Financial & Inter-Industry Pride, are set to share their insights on tourism trends and sustainability practices within the digital age.
This yr’s edition will bring together 100 buyers from 18 countries and 168 Philippine seller delegates representing 122 firms for business-to-business interactions. TPB collaborated with the Department of Tourism (DOT) and personal sector representatives to rigorously screen the buyers, ensuring their quality and legitimacy.
The opening ceremonies of this two-day Travel Exchange will happen on September 20 on the Fili-Nustar Hotel. Tourism Secretary Christina Garcia Frasco will grace the event alongside Nograles and other DOT officials.
PHITEX is a major annual marketing event that not only facilitates meetings between qualified international buyers and Philippine sellers through tabletop business appointments. It also offers participants a probability to experience the great thing about Philippine tourism destinations through pre and post familiarization tours in Manila-Rizal, Cagayan de Oro-Bukidnon-Davao, Coron, Palawan, Boracay-Romblon, Cebu-Dumaguete, Pampanga-La Union, and Ilocos Norte and Sur.
For more details about PHITEX, visit https://www.phitex.ph/.
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