Tourism Ireland has been pushing Wicklow as a travel destination during an event in Germany.

ourism Ireland is hosting business-to-business (B2B) workshops in Frankfurt as part of its ‘Ireland Meets Germany’ campaign.

30 tourism companies from Ireland, including Wicklow’s Powerscourt Estate, are connecting with the tour operators during a series of one-to-one meetings and networking sessions, providing a valuable opportunity for the businesses from Ireland to showcase and sell their products and services and to ensure they’re featured in the operators’ programmes for 2023.

Tourism Ireland’s Manager Germany, Nadine Lehmann said: “We are delighted that these key German, Swiss and Austrian tour operators are taking the time to come and meet with our partners from Ireland in Frankfurt this week. Our aim is to highlight the many things to see and do in Ireland to the influential German, Swiss and Austrian tour operators and to help secure a greater share of their business in 2023 and beyond.”

Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. In 2019, we welcomed 749,000 German visitors to the island of Ireland.