SPRINGFIELD — The Greater Springfield Convention & Visitors Bureau will reshoot and update its library of videos and images to reflect, and to attract, racially diverse visitors using $100,000 received Tuesday from the state.
“We looked at our content as it stands and realized we can do better,” said Michele Goldberg, vice president of marketing for the bureau.
Called “Where Fun Comes To Play — Diversity, Equity & Inclusion,” the marketing campaign builds off the work the bureau already does with MGM Springfield, Goldberg said.
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