Capital A CEO and MOVE Executive Chairman Tony Fernandes (center) along with recent airasia Move CEO Nadia Omer (left) and BigPay CEO Subin Rada Krishnan (right) throughout the big announcement in Kuala Lumpur, Malaysia.
In a strategic move to stress its commitment towards travel, the digital arm of Capital A, airasia Digital broadcasts its transformation into MOVE Digital (MOVE). This rebranding marks an exciting chapter in its next phase of growth through each its businesses, airasia Superapp and BigPay.
MOVE’s travel platform business, airasia Superapp may also undergo a brand refresh and alter its name to ‘airasia move’ within the near future as a part of the continued transformation.
The visionary co-founder of AirAsia and CEO of Capital A, Tony Fernandes will assume the role of Executive Chairman of MOVE. He’ll play a pivotal role in driving the close collaboration between each airasia Superapp (now airasia move) and BigPay to unlock the true potential and synergy of those digital businesses.
Tony Fernandes, Executive Chairman of MOVE said, “The name MOVE signifies us higher because the digital arm of Capital A, and reiterates our commitment to maneuver people, ideas and innovation forward inside the travel space. Imagine seamless access to travel and financial services on one single platform, with integrated financial features corresponding to balance display, top-up and payments from BigPay and further strengthening the worth proposition of airasia move because the travel app of alternative. My role because the Executive Chairman of MOVE will probably be to reinforce synergy between each businesses. With this alteration, the market can expect an enriching user experience apart from more integration of BigPay features inside the airasia Superapp (now airasia move) very soon.”
On this recent era of travel innovation for MOVE, we’re blissful to welcome Nadia Omer into the organisation as the brand new Chief Executive Officer of airasia move effective 26 October. Her key priority will probably be to further drive airasia move’s vision as a low-cost travel platform with high conversion, while closely collaborating with BigPay, led by Zubin Rada Krishnan. Mohamad Hafidz, who’s currently the acting CEO will proceed leading the business within the interim and I would love to thank him for his contributions throughout the past few months.”
The airasia Superapp, or what will probably be called airasia move soon, has swiftly grow to be a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences inside the past two years, while BigPay has established itself as an revolutionary fintech provider enabling Southeast Asians to enhance their lives through higher financial management.
Each of Capital A’s digital businesses have been making significant strides, with airasia Superapp (now airasia move) reaching its highest recorded MAU (monthly energetic users) of 15 million at the tip of the second quarter, while BigPay saw its carded users grow by 16% YoY for a similar period.
MOVE Digital Sdn Bhd (formerly referred to as airasia Digital Sdn Bhd) is the digital arm of Capital A Berhad, and encompasses two transformative businesses: airasia Superapp (now airasia move) and BigPay. MOVE is devoted to revolutionising the travel and financial services sectors by offering revolutionary, user-centric solutions at the perfect value.
Like, Follow, and Subscribe to OutofTownBlog.com on Facebook, Twitter, Instagram, and Pinterest, and Team Out Of Town on YouTube for more travel updates.
Read: Explore the World with the brand new airasia Superapp!
