Rocky tastes tourism success – Central Queensland Today

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Advance Rockhampton executive manager Greg Bowden, RRC councillor Shane Latcham, Rockhampton Region Mayor Tony Williams, Queensland Touch Football CEO Greg Denny, RRC councillor Cherie Rutherford and Rockhampton Touch Football president president Gary Benbow were all smiles after the big announcement that Rockhampton will host the Queensland Junior Touch State Cup in 2023.

Advance Rockhampton executive manager Greg Bowden

We all know Rockhampton is a great place to live, visit and invest and now the rest of the state is catching on.

Advance Rockhampton is the region’s lead tourism and marketing agency, it’s important our entire team continue to drive and push Rockhampton’s economic profile as a leading tourism and events destination.

My tourism coordinator and I had the pleasure of attending the Queensland Tourism Industry Council Awards this month where Rockhampton Regional Council/Advance Rockhampton were fortunate enough to take out two accolades, a silver award for Explore Rockhampton and a silver award for Rockynats 02.

Being named a Tourism Queensland award recipient builds on the great work our local tourism operators, businesses and the Advance Rockhampton team are doing in creating a positive visitor experience and establishing iconic events to drive economic development in our region.

Advance Rockhampton started this month by hosting two groups of travel ambassadors: a young family of three (Explore Shaw) and two best mates (Live to Create). Together it’s estimated through their respected channels they share a social media reach of up to 700,000 people. The investment is already proving a huge success, putting Rocky on the radar for people far and wide looking to travel for family holidays and adventure. It was great to re-connect with the Live to Create group at the Queensland Tourism awards who were still spruiking what Rockhampton has to offer.

Another exciting development is the announcement that Rockhampton will host the Queensland Junior Touch State Cup in 2023, a biennial event up until 2031. Hosting an event of this size for the next 10 years is a huge boost to our tourism economy and we are looking forward to working alongside Queensland Touch Football to show participants and their families why Rockhampton is the destination of choice.

I cannot impress upon you enough of the economic and social value created by tourism and major event opportunities like those above. Along with industry development, investment attraction, future job creation and major project pipelines including the Rocky Ring Road are so important to the liveability, visitability, investability and sustainable growth of the region.

And what a way to end the month, get ready to rock with Rockynats 03 with tickets on sale next week.

We encourage you to continue putting #RockyOnYourRadar and promoting #ExploreRockhampton.

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