Camiguin, referred to as the “Island Born of Fire”, is predicted so as to add more fire to its tourism campaign because the provincial government recently launched its rebranding theme because it fully reopens its local industry.
With the brand new tagline “Camiguin Isle be There”, the rebranding a reboot to welcome visitors again after the Covid-19 pandemic limited the entry of individuals within the island.
In keeping with governor Xavier Jesus Romualdo, the brand new tourism slogan is an element of the provincial government’s transformation and development plans, with the participation of communities, establishments and stakeholders.
“We launched into a recent branding and campaign to push Camiguin into the people’s minds that it’s a spot that they will aspire go to,” he said.
The word “isle” was also chosen to exchange “I’ll” to emphasise Camiguin’s idyllic island living.
He noted that despite its reopening in 2021, the province failed to fulfill the pre-pandemic tourist arrival because it only tallied around 120,000 last 12 months, versus 800,000 domestic and foreign visitors which brought in over P4.8 billion in receipts in 2019.
The provincial chief executive also revealed the P 250-M Mantigue Island Tourism Plan which is able to upgrade its facilities and guest services. Situated off Mahinog town, the marine park and white sand island is amongst northern Mindanao’s top scuba diving destinations due to its wealthy biodiversity and is the positioning of the annual Camiguin Dive Festival.
Together with the tourism rebranding, the province also inaugurated the brand new Arrival Terminal and visitor’s center on the Benoni Port in Mahinog where ferry boat passengers can have their Clean Camiguin QR code processed by scanning machines.
The provincial government implemented using QR code for an organized and secure stay, electronic ticketing system at the various tourist spots, and easier monitoring of statistics for tourism planning purposes.
“We’re also going for the digitalization to attain ‘Smart Tourism’ where tourists can benefit from the island with ease and safety,” Romualdo said.
With its enhanced attractions and digitalization in full swing, he’s confident that Camiguin can reach 1 million arrivals by 2025.
First-time visitors to the province can get their QR code at www.cleancamiguinqr.com to input their basic information, valid ID and vaccination record, for ease of entry on the airport and seaports particularly this coming summer peak season.
For the Holy Week, the province shall be hosting the Camiguin FireAthlon, a swim-bike-run triathlon, and the annual Panaad, a Good Friday ritual where religious devotees walk across the island’s 64-km circumferential road as a sacrifice, either in success of a vow or as penance for sins. The walk includes an ascent to the Stations of the Cross on old Mt. Vulcan in Catarman town which features 15 life-size tableaus on the Passion and resurrection of Jesus Christ.
The province can also be known for the Lanzones Festival which is held every October to rejoice the bountiful harvest of this seasonal sweet tropical fruit.
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