Alice Pizza Debuts its First Franchise in Asia with Famed Thin, Light, and Crispy Servings in Buzzing Wan Chai District, Hong Kong
Alice Pizza, the celebrated leader in Roman teglia pizza and named among the many Top Pizzerias in Italy 2023 by esteemed rating platform Gambero Rosso, brings its rectangular, pan-baked recipe to Hong Kong in early September in buzzing Queen’s Road East, Wan Chai. True to Rome’s heritage of deliciously thin, light, and crispy pizza sold ‘al taglio’ (by the cut), most ingredients used are imported from Italy for the brand’s first franchise in Asia.
Unveiled in Hong Kong by prime brand distributor and pioneers of luxury Bluebell Group, Alice Pizza is a master of Roman pan (teglia) pizza, which matches into the oven in large rectangular baking tins and emerges inside 10 minutes to be served ‘al taglio’ – cut into pieces and sold by weight. It has sold 7 million kg of pizza since opening in 1989, and thru its artisanal excellence and entrepreneurial ingenuity became Italy’s first pizza chain.
Originally consumed as street food by staff on the go, this easy-to-buy and convenient-to-eat ‘al taglio’ kind of pizza was invented in Rome and is now common throughout Italy. Freshly baked pizzas are cut based on each individual’s preferred size and quantity and purchased per gram or kilo. This tradition allows more flavors to be enjoyed at one time in a real pizza-tasting experience, whether solo or shared with family and friends.
Up to twenty-eight pizza lovers can dine in at tables lining the front wall of windows at the brand new Hong Kong branch, with takeaway and delivery options available. The prime Wan Chai location is lower than 10 minutes’ walk from the MTR station and nightlife area, ideal for a light-weight lunch, casual dinner, or snacking throughout the day.
Almost two dozen different toppings will likely be available day by day from a dedicated pizza menu spanning classic flavors, vegetarian and vegan offerings, and greater than 10 modern selections that may excite pizza connoisseurs and gourmets in search of Italian comfort food – cooked in an Italian-made multi-chambered electric oven an identical to that utilized by its sister shops across the globe.
The favored international chain, which now embraces almost 200 pizzerias in Italy and beyond, was founded by Domenico Giovannini in Via delle Grazie at the sting of Vatican City in central Rome. Its award-winning creations begin with Italian flour, extra-virgin olive oil, and minimal brewer’s yeast in a recipe that has remained constant since its inspired beginnings greater than 30 years ago. While maintaining authenticity, the brand had the foresight to refine the Roman-style dough, reducing the quantity of yeast by a tenth to reflect a recent love of lighter, crispier, high-quality, and healthier pizza.
Very quickly, Alice Pizza was hailed by many food critics as one of the best in Rome. Constructing on the key of its success – the dough – its pizza artisans use the freshest local and seasonal ingredients in imaginative and compelling toppings. Exacting standards are assured at any time when a latest branch joins the family; the Alice Pizza Academy was launched in 2013 to coach pizzaioli and elevate their craftsmanship.
Fulfilling a vision to bring the culture and tradition of Roman teglia pizza to the world, the Hong Kong pizzaioli have acquired considerable skills from Alice Academy trainers.
“Because of the collaboration with Bluebell Group, our artisanal preparation handed all the way down to our pizza makers for 3 a long time using quality Italian ingredients has now arrived in Asia,” says Alice Pizza founder Domenico Giovannini. “I’m thrilled that Hong Kong customers will have the ability to benefit from the original Roman pizza – the identical freshly cooked and freshly cut sensations and satisfaction that our Italian patrons savour every single day.”
White brick partitions and lights hanging on sleek black metal frames from the high ceiling dress the Hong Kong branch’s vibrant and contemporary 800 sq. ft interiors. Alice Pizza’s signature hues of green, white, and red neon and an Instagrammable wall offer elements of color and interactivity. Oven motion is visible through windows within the kitchen, while a protracted white marble-topped counter framed by light-toned wood displays the colourful flavors of the day.
Positioned at G/F, 92 Queen’s Road East, Wan Chai, Hong Kong, Alice Pizza Hong Kong is about to open its doors in early September and can operate from 11 a.m. to 10 p.m. day by day. For more information, visit www.alicepizza.hk.
Like and connect with Alice Pizza Hong Kong on:
Facebook: @AlicePizzaHK
Instagram: @alicepizzahk
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